Massagesessel Welt on Virtual Product Presentations in the Living Room

Launch of the virtual massage chair showroom. This allows prospective customers to view their desired chair online on their cell phones from all angles, placed in their office, home, or any other setting of their choice.

Massagesessel Welt , an innovative company Massagesessel Welt the Remstal valley just outside Stuttgart, is known for its commitment to relaxation, health, and vitality. With this new partnership with the Austrian technology company MazingXR, Michael Roedeske, owner of Massagesessel Welt, is setting a new milestone. This time, the focus is on e-commerce, an increasingly important sales channel on the Internet.

Experience the product in your own living room

Augmented reality—the field in which MazingXR specializes—is the key to this. This computer-assisted perception of reality generates photorealistic 3D models that present the product to the customer in the selected environment. Roedeske’s goal is to become a technical pioneer and bring real added value to his customers’ homes or offices—thanks in no small part to his background in the IT industry.

Technological Advances Facilitate Online Commerce

“Our website has now been updated so that customers can place selected massage chairs at their actual size within their own homes. This way, they can see if the product really fits in the room. It works with any iOS or Android smartphone,” says Michael Roedeske enthusiastically. “Anyone looking to buy a massage chair has various concerns. One of them is definitely the question of how the product will look in their own home or office,” adds Roedeske’s wife, Manuela. “It’s important to customers that the massage chair blends in harmoniously. Color, shape, and size must be considered together. A great example of this is the color customization option for the NAIPO top-rated A350 at https://www.massagesesselwelt.de/products/naipo-mgc-a350 or the Family Inada Therapina Robo at https://www.massagesesselwelt.de/products/family-inada-robo. “This can be wonderfully tested in a live presentation like this, and the customer can experience the product with all their senses,” adds the expert.

Acceptance of technologies has increased due to the coronavirus

Thanks to the new technical capabilities of augmented reality, a number of functions can now be handled online that would normally have to be tried out in-store first. “The rapid rollout of MazingXR’s offering is certainly also attributable to the COVID-19 pandemic. The crisis has significantly accelerated end customers’ acceptance of new technologies,” Michael Roedeske is certain. “We’re counting on the fact that everyone has now had positive experiences with online shopping, and that we can leverage this for our products that require extensive consultation.” Manuel Messner and Stefan Sprenger, two of the three founders of MazingXR, predict the future of augmented reality as follows: “We’re revolutionizing the customer journey with this. This type of shopping will be the next big trend, and we’re excited to help shape it from Austria.”

For more information, visit: https://www.mazingxr.com/