Privacy Policy

Privacy Policy

Unless otherwise specified below, the provision of your personal data is neither required by law nor by contract, nor is it necessary for the conclusion of a contract. You are not obligated to provide this data. Failure to provide it will have no consequences. This applies only to the extent that no other information is provided regarding the following processing operations.
“Personal data” refers to any information relating to an identified or identifiable natural person.

Server Log Files

You can visit our website without providing any personal information.

Every time you access our website, your internet browser transmits usage data to us or our web host/IT service provider, and this data is stored in log files (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of the request, the IP address, the amount of data transferred, and the requesting provider.
This processing is carried out on the basis of Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in ensuring the smooth operation of our website and in improving our services.

If you cancel a subscription agreement entered into through our website using the legally required cancellation button (“cancellation button”), we will process the data you enter in the confirmation screen. When you use the cancellation button, we collect your personal data (name, email address, your phone number if applicable, details identifying the contract you wish to cancel, and the time (date and time) the cancellation notice was sent) only to the extent you provide it. The purpose of this data processing is to provide you with the legally required option to cancel your continuing contractual relationship and to properly process your cancellation.

If your inquiry relates to a contract already concluded between you and us, this data processing is based on Article 6(1)(b) of the GDPR. Otherwise, the data processing is based on Article 6(1)(c) of the GDPR, as we are legally required to provide you with an unsubscribe button on our website.

We use your email address solely to process your notice of termination. Your data will then be deleted in accordance with statutory retention periods, unless you have consented to further processing and use.

Use of Address Validation from the Google Maps API
We use the address validation service provided by Google (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland; “Google”) on our website.
The purpose of this data processing is to check your entries in our address forms in real time for input and typing errors, as well as to supplement any missing data. If data is entered incorrectly, alternative suggestions for correcting the data will be displayed. For this purpose, the address data you enter is transmitted to the provider, where it is stored and analyzed.
Among other things, the following information may be transmitted to Google and processed there: mailing addresses (country, city, ZIP code, street, house number), email address, phone number.
Your data may also be transferred to the United States. An adequacy decision by the European Commission is in place for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Google has obtained certification under the TADPF and is therefore committed to complying with European data protection principles.
The processing of your personal data is based on Article 6(1)(f) of the GDPR, grounded in our overriding legitimate interest in maintaining an accurate data foundation to fulfill our contractual obligations. You have the right to object at any time to the processing of your personal data on grounds relating to your particular situation.
The data is processed separately by the provider and is not combined with other data. It is deleted by the provider as soon as the status of the entered data has been determined, but no later than 30 days.
For more information on Google’s Terms of Service and privacy policy, please visit: https://cloud.google.com/maps-platform/terms or https://www.google.de/policies/privacy/.

Collection and Processing of Data for Job Applications Submitted via Email

If interested, website visitors can apply via email for open positions listed on our website. In doing so, we collect your personal data only to the extent that you provide it. This includes your contact information (e.g., name, email address, phone number), details about your professional qualifications and education, information about professional development, and documentation of your work performance.

The purpose of data processing is to contact you and to decide whether to enter into an employment relationship with you. Providing this data is necessary to carry out the application process. The processing of your personal data is based on Article 6(1)(b) of the GDPR in conjunction with Section 26(1) of the BDSG for the purpose of taking pre-contractual measures (completing the application process as a preliminary step toward an employment contract).

To the extent that you have given us your consent to process personal data for inclusion in our applicant pool—for example, by checking a box—the processing is based on Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal.

If, as part of the application process, applicants are asked to provide special categories of personal data as defined in Article 9(1) of the GDPR—such as information regarding the degree of severe disability—this is done pursuant to Article 9(2)(b). GDPR, so that we can exercise the rights arising from labor law and the law on social security and social protection and fulfill our obligations in this regard.

We will store your personal data for as long as necessary to make a decision regarding your application. Your data will then be deleted no later than six months after the application process concludes, unless you have consented to further processing and use. If an employment relationship is established following the application process, the data provided will be further processed on the basis of Art. 6(1)(b) of the GDPR in conjunction with § 26(1) of the BDSG for the purposes of carrying out the employment relationship and will subsequently be transferred to your personnel file.

Collection and Processing When Using the Application Form at
When youuse the application form, we collect your personal data only to the extent that you provide it. This includes your contact information (e.g., name, email address, phone number), details regarding your professional qualifications and education, information about professional development, and performance-related documentation.
The purpose of data processing is to contact you and to decide whether to establish an employment relationship with you. Providing this data is necessary to carry out the application process. The processing of your personal data is based on Article 6(1)(b) of the GDPR in conjunction with Section 26(1) of the BDSG for the purpose of carrying out pre-contractual measures (completing the application process as a preliminary step toward an employment contract).
To the extent that you have given us your consent to process personal data for inclusion in our applicant pool—for example, by checking a box—the processing is based on Article 6(1)(a) of the GDPR. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to revocation.

Collection and Processing When Images Are Submitted via Upload
We provide an image file upload feature on our website. This allows you to send images to us via encrypted data transmission. When you submit your images, we may collect your personal data (depictions of identifiable individuals) only to the extent that you provide it. The purpose of this data processing is to create personalized products. The image you submit serves as a template for the product and is used for that purpose (e.g., T-shirt printing). This processing is based on Article 6(1)(b) of the GDPR and is necessary for the performance of a contract with you.
EYour data will not be shared in this process if applicable, to service providers we use in the context of data processing on our behalf. Disclosure to other third parties does not occur No.
DWe will use the image you sent us solely for the purpose of providing our services. Your data will then be deleted in accordance with statutory retention periods, unless you have consented to further processing and use.

Collection and Processing When Sending Images via Email
You have the option of sending us images via email in connection with your order for a personalized product.
When you submit your images, we may collect your personal data (depictions of identifiable individuals) only to the extent that you provide it. The purpose of this data processing is to create personalized products. The image you submit serves as a template for the product and is used for that purpose (e.g., T-shirt printing). This processing is based on Article 6(1)(b) of the GDPR and is necessary for the performance of a contract with you.
Your data will not be shared with third parties.
We will use the image you submitted solely for the purpose of providing our services. Your data will subsequently be deleted in accordance with statutory retention periods, unless you have consented to further processing and use.

Use of Calendly
We use the “Calendly” appointment scheduling feature on our website, provided by Calendly LLC (BB&T Tower, 271 17th St NW, Atlanta, GA 30363, USA).
When you use this feature, we collect and process your personal data (first and last name, email address, phone number, and message text) only to the extent you provide it. The purpose of this data processing is to schedule appointments and enhance user-friendliness.
Calendly uses technologies such as cookies. In doing so, the following information, among other things, may be collected and transmitted to Calendly: IP address, date and time of the page visit, device model, information about the browser and operating system you use, and your location.
Your data may be transferred to third countries such as the United States. An adequacy decision by the European Commission exists for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Calendly has obtained TADPF certification and is therefore committed to complying with European data protection principles.
The processing of your personal data for appointment booking is based on Article 6(1)(b) of the GDPR for the purpose of fulfilling the contract concluded with us or for the implementation of pre-contractual measures.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data resulting from the use of cookies is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal.
For more information on data protection and the use of cookies at Calendly, please visithttps://calendly.com/privacy.

WhatsApp Business
If you contact us for business purposes via WhatsApp, we use the WhatsApp Business version provided by WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; “WhatsApp”). If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
Data processing is carried out to handle and respond to your contact request. For this purpose, we collect and process your mobile phone number stored with WhatsApp, your name (if provided), and any other data you have provided. We use a mobile device for this service, whose address book contains only data from users who have contacted us via WhatsApp. Personal data is therefore not disclosed to WhatsApp unless you have already given your consent to WhatsApp for such disclosure.
Your data is transferred by WhatsApp to servers operated by Meta Platforms Inc. in the United States. An adequacy decision by the European Commission is in place for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Meta Platforms Inc. has obtained certification under the TADPF and is therefore committed to complying with European data protection principles. If the contact serves to carry out pre-contractual measures (e.g., consultation regarding purchase interest, preparation of a quote) or relates to a contract already concluded between you and us, this data processing is based on Article 6(1)(b) of the GDPR.
If contact is initiated for other reasons, this data processing is based on Article 6(1)(f) of the GDPR, which reflects our overriding legitimate interest in providing a quick and easy way to contact us and in responding to your inquiry. In this case, you have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR.
We use your personal data solely to process your inquiry. Your data will subsequently be deleted in accordance with statutory retention periods, unless you have consented to further processing and use.
For more information on the terms of use and privacy policy when using WhatsApp, please visit https://www.whatsapp.com/legal/#terms-of-service and https://www.whatsapp.com/legal/#privacy-policy.

Customer Account Orders

Customer Account When you open a customer account, we collect your personal data to the extent specified there. The purpose of this data processing is to improve your shopping experience and simplify order processing. Processing is based on Article 6(1)(a) of the GDPR with your consent. You may revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of your consent prior to revocation. Your customer account will then be deleted.

Collection, Processing, and Disclosure of Personal Data in Connection with Orders

When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and to handle your inquiries. Providing this data is necessary for the conclusion of the contract. Failure to provide this data means that a contract cannot be concluded. The processing is based on Article 6(1)(b) of the GDPR and is necessary for the performance of a contract with you.

Your data may be shared, for example, with shipping companies, dropshipping or fulfillment providers, payment service providers, order processing service providers, and IT service providers. In all cases, we strictly adhere to legal requirements. The scope of data transfer is limited to the minimum necessary.

Your data may be transferred to and processed in third countries outside the EU, in particular to Canada and the United States. An adequacy decision by the European Commission exists for Canada. For the United States, an adequacy decision by the European Commission is in place: the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations that are comparable to those of the European Commission’s Standard Contractual Clauses.

Reviews Advertisement

Data Collection When Posting a Comment or Rating
When you comment on or rate an article or post, we collect your personal data (name, email address, comment text) only to the extent that you provide it. The purpose of this processing is to enable you to post a comment or rating and to display comments and ratings.

By submitting your comment or review, you consent to the processing of the data you have provided. This processing is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of your consent prior to its revocation. Your personal data will then be deleted.

When your comment or review is published, the name and email address you provided published.

In addition, when you submit a comment or review, your IP address is stored for the purpose of preventing misuse of the comment or review feature and ensuring the security of our IT systems. By submitting a comment or review, you consent to the processing of the data you provide. Processing is based on Article 6(1)(a) of the GDPR with your consent. You may revoke your consent at any time by notifying us, without this affecting the lawfulness of the processing carried out on the basis of your consent prior to revocation. Your IP address will then be deleted.

Website Logo for Google Customer Reviews
Our website includes the website logo for Google Customer Reviews provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The purpose of including this logo is to display the number and results of the reviews we have received via Google to date and to promote participation in this program.
Google uses cookies to display the logo on our website and to show you personalized ads on Google. In doing so, your IP address, among other things, may be processed and transmitted to Google.
Your data may be transferred to the United States. An adequacy decision by the European Commission is in place for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Google has obtained TADPF certification and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal.
For more information on the terms of use and privacy policy regarding the use of Google Customer Reviews, please visithttps://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.htmlandhttps://policies.google.com/privacy?hl=de

Use of the Trusted Shops Review System (Trustbadge)
We use the review system provided by Trusted Shops SE, Subbelrather Str. 15C, 50823 Cologne; “Trusted Shops”) on our website.
Trusted Shops and we are jointly responsible for the collection of your data that occurs when you use the service and for the transmission of this data to Trusted Shops. This is based on an agreement between us and Trusted Shops regarding the joint processing of personal data.
According to this agreement, we and Trusted Shops are equally responsible for fulfilling the obligations under the GDPR, in particular for fulfilling the information obligations under Articles 13 and 14 of the GDPR and for ensuring the rights of data subjects under Articles 15–21 of the GDPR. For more information on this, please visit https://help.etrusted.com/hc/de/article_attachments/4422901015569.
Trusted Shops enables us to collect customer reviews and display them on our website via the “Trustbadge” to provide you with insight into the quality of our services.
After placing an order, you may receive an invitation from us or Trusted Shops to submit a review, and you can then submit a review. In doing so, the following data is processed by us or Trusted Shops: email address, order information (order total, order number, and, if applicable, the product purchased). This data may also be used, if necessary, to verify your review.
When you visit our website and the Trustbadge is displayed, we or Trusted Shops also process the following data: your IP address, the date and time of your visit, the amount of data transferred, and the requesting provider.
Processing is based on Article 6(1)(a) of the GDPR with your consent, provided that you have expressly consented to the transfer of your data and to receiving the review request. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal.
For more information on data protection at Trusted Shops, please visit: https://www.trustedshops.de/impressum-datenschutz/#datenschutz.

Review Reminder
After you place your order, we would like to ask you to leave a review for your purchase.
For this purpose, we use your personal data (name, email address, order information) independently of the fulfillment of the contract to send you a review reminder via email after you have placed an order, provided you have expressly consented to this.
Processing is based on Article 6(1)(a) of the GDPR with your consent. You may withdraw your consent at any time by using the corresponding link in the email or by notifying us, without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal.

Use of Your Personal Data for Sending Direct Mail
We use your personal data (name, address) that we have received in connection with the sale of a product or service to send you direct mail, provided you have not objected to this use. Providing this data is necessary for the conclusion of the contract. Failure to provide this data means that a contract cannot be concluded.
Processing is carried out on the basis of Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in direct marketing. You may object to this use of your address information at any time by notifying us. You can find the contact information for exercising your right to object in the legal notice.

Use of Your Email Address to Send Newsletters
We use your email address to send you information and offers via our newsletter, provided you have expressly consented to this. Data processing is carried out solely for the purpose of sending promotional communications. To this end, we process your email address as well as any additional data you voluntarily provided when subscribing to our newsletter.
Processing is based on Article 6(1)(a) of the GDPR with your consent. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal.
You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list. Even after removal from the mailing list, we may continue to store your email address on a so-called blacklist to prevent you from receiving newsletter emails from us in the future. This storage is based on Article 6(1)(f) of the GDPR, reflecting our and your legitimate interest in preventing the reuse of your email address for sending our newsletter. You have the right to object at any time to this processing of personal data concerning you for reasons arising from your particular situation.

Use of the Email Address for Sending Direct Marketing Materials
We use your email address—which we received in connection with the sale of a product or service—to send you electronic marketing materials for our own products or services that are similar to those you have already purchased from us, provided you have not objected to this use. Providing your email address is necessary for the conclusion of the contract. Failure to provide your email address means that a contract cannot be concluded. Processing is based on Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in direct marketing. You may object to this use of your email address at any time by notifying us. You can find the contact information for exercising your right to object in the legal notice. You may also use the link provided for this purpose in the promotional email. No costs other than the transmission costs according to the standard rates will be incurred for this.

Use of Your Cell Phone Number to Send SMS Advertising
We use your cell phone number—regardless of the contract processing—exclusively for our own advertising purposes to send SMS advertising, provided you have expressly consented to this.
Processing is based on Article 6(1)(a) of the GDPR with your consent. You may revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of your consent prior to revocation. Your cell phone number will then be removed from the mailing list.

Use of Your Email Address for Availability Notifications
We offer a product availability notification service on our website. If an item is temporarily unavailable, you have the option to enter your email address on the product page and receive an email notification from us when it becomes available, provided you have consented to this. When the item becomes available, you will receive a one-time email notification regarding the availability of that item. This processing is based on Article 6(1)(a) of the GDPR with your consent. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal. You may unsubscribe from the availability notification at any time by notifying us. Your email address will then be removed from the mailing list.

Shipping Service Providers Inventory Management

Disclosure of Your Email Address to Shipping Carriers for Information on Shipping Status
We disclose your email address to the shipping carrier as part of the fulfillment of the contract, provided you have expressly consented to this during the ordering process. The purpose of this disclosure is to inform you via email about the shipping status. Processing is based on Article 6(1)(a) of the GDPR with your consent. You may revoke your consent at any time by notifying us or the shipping company, without this affecting the lawfulness of the processing carried out on the basis of your consent prior to revocation.

Use of an External Inventory Management System
We use an inventory management system for contract processing as part of a data processing arrangement. For this purpose, the personal data collected from you during the ordering process is transferred to
easybill GmbH, Düsselstr. 21, 41654 Kaarst
transmitted.

The processing of your personal data is necessary to fulfill the contract concluded with you and is carried out on the basis of Article 6(1)(b) of the GDPR.

Payment Service Provider Credit report

Use of PayPal
We use the PayPal payment service provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal, L-2449, Luxembourg; “PayPal”) on our website. The purpose of this data processing is to offer you the option of paying via this payment service. When you select and use payment via PayPal, the data required to process the payment is transmitted to PayPal so that we can fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) of the GDPR.

All PayPal transactions are subject to the PayPal Privacy Policy. You can find it athttps://www.paypal.com/de/webapps/mpp/ua/privacy-full

Using PayPal Plus

We use the PayPal Plus payment service provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal, L-2449, Luxembourg; “PayPal”) on our website. The purpose of this data processing is to enable us to offer you payment via this payment service. When you select and use payment via PayPal, credit card via PayPal, or direct debit via PayPal, the data required for payment processing is transmitted to PayPal so that we can fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) of the GDPR.

For certain payment methods, such as credit card via PayPal and direct debit via PayPal, PayPal reserves the right to obtain a credit check, if necessary, based on mathematical and statistical methods using credit reporting agencies. To this end, PayPal transmits the personal data required for a credit check to a credit reporting agency and uses the information received regarding the statistical probability of a payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may include probability values (scores) calculated using scientifically recognized mathematical and statistical methods, which incorporate, among other things, address data. Your legitimate interests will be taken into account in accordance with legal provisions. The data processing serves the purpose of conducting a credit check for the initiation of a contract. The processing is based on Article 6(1)(f) of the GDPR, grounded in our overriding legitimate interest in protecting against non-payment when PayPal makes an advance payment.

You have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR by notifying PayPal. Providing this data is necessary to conclude the contract using your preferred payment method. Failure to provide this data will result in the contract not being able to be concluded using the payment method you have selected.

Use of PayPal Express
We use the PayPal Express payment service provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The purpose of this data processing is to enable us to offer you the option of paying via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, and your device’s location) when you visit the website. Cookies may also be used for this purpose. These cookies enable your browser to be recognized.
The processing of your personal data is based on Article 6(1)(f) of the GDPR, which is grounded in our overriding legitimate interest in offering a customer-oriented selection of various payment methods. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.
When you select and use PayPal Express, the data required for payment processing is transmitted to PayPal so that we can fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) of the GDPR. For more information on data processing when using the PayPal Express payment service, please refer to the corresponding privacy policy atwww.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.

Use of PayPal Checkout
We use the PayPal Checkout payment service provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal, L-2449, Luxembourg; “PayPal”) on our website. The purpose of this data processing is to enable us to offer you payment via this payment service. When you select and use payment via PayPal, credit card via PayPal, direct debit via PayPal, or “Pay Later” via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) of the GDPR.

In this process, cookies may be stored that enable your browser to be recognized. The resulting data processing is based on Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.

Credit Card via PayPal, Direct Debit via PayPal, and “Pay Later” via PayPal
For certain payment methods, such ascredit card via PayPal,direct debit via PayPal, or“Pay Later” via PayPal, PayPal reserves the right to obtain a credit check, if necessary, based on mathematical and statistical methods using credit reporting agencies. To this end, PayPal transmits the personal data required for a credit check to a credit bureau and uses the information received regarding the statistical probability of a payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may include probability values (scores) calculated using scientifically recognized mathematical and statistical methods, which incorporate, among other things, address data. Your legitimate interests will be taken into account in accordance with legal provisions. The data processing serves the purpose of conducting a credit check for the initiation of a contract. The processing is based on Article 6(1)(f) of the GDPR, reflecting our overriding legitimate interest in protecting against payment default when PayPal makes an advance payment.
You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR by notifying PayPal. Providing this data is necessary to conclude the contract using your preferred payment method. Failure to provide this data will result in the contract not being able to be concluded using the payment method you selected.

Third-party provider
When paying via a third-party payment provider, the data required for payment processing is transmitted to PayPal. This processing is based on Article 6(1)(b) of the GDPR. To process this payment method, PayPal may then forward the data to the respective provider. This processing is based on Article 6(1)(b) of the GDPR. Examples of local third-party providers include:

Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)

Purchase on Account via PayPal
When paying via the “Purchase on Account” payment method, the data required for payment processing is first transmitted to PayPal. To process this payment method, PayPal then transmits the data to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; “Ratepay”) in order to fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) of the GDPR. Ratepay may conduct a credit check based on mathematical and statistical methods (probability or score values) using credit reporting agencies, following the procedure described above. The data processing serves the purpose of conducting a credit check for the initiation of a contract. The processing is based on Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in protecting against payment default when Ratepay provides advance payment. For more information on data protection and which credit bureaus Ratpay uses, please visit https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.

For more information on data processing when using PayPal, please refer to the corresponding privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Use of Amazon Payments
We use the Amazon Payments payment service provided by Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; “Amazon Payments”) on our website.
The purpose of this data processing is to enable us to offer you the option of paying via the Amazon Payments payment service.
To integrate this payment service, it is necessary for Amazon Payments to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, and your device’s location) when you visit the website. Cookies may also be used for this purpose. These cookies enable your browser to be recognized.
The processing of your personal data is based on Article 6(1)(f) of the GDPR, stemming from our overriding legitimate interest in offering a customer-oriented selection of various payment methods. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.
When you select and use “Amazon Payments,” the data required for payment processing is transmitted to Amazon Payments so that we can fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) of the GDPR.
For more information on data processing when using the Amazon Payments payment service, please refer to the corresponding privacy policy at: https://pay.amazon.com/de/help/201212490

Using Klarna Payment Options

We use the payment service provided by Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; “Klarna”) on our website. When you select and use payment via Klarna, the data required for payment processing is transmitted to Klarna in order to fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) of the GDPR.

In this process, cookies may be stored that enable your browser to be recognized. The resulting data processing is based on Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in offering a customer-oriented selection of various payment methods. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.

"Pay Later" (invoice), "Pay Now" (payment by direct debit, credit card, instant bank transfer), "Financing" (installment plan)

For certain payment methods, such as “Pay Later” (invoice), “Pay Now” (payment by direct debit, credit card, or instant bank transfer), and “Financing” (installment purchase), Klarna reserves the right to obtain a credit check, if necessary, based on mathematical and statistical methods using credit reporting agencies.

To this end, Klarna transmits the personal data required for a credit check—such as first and last name, address, gender, email address, IP address, and data related to the order to a credit bureau for the purpose of identity and credit checks, and uses the information received regarding the statistical probability of default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may contain probability values (scores) calculated using scientifically recognized mathematical and statistical methods, which incorporate, among other things, address data. Your legitimate interests will be taken into account in accordance with legal provisions. The data processing serves the purpose of a credit check for the initiation of a contract. The processing is based on Article 6(1)(f) of the GDPR, which is grounded in our overriding legitimate interest in protecting against payment default when Klarna makes an advance payment. You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR by notifying Klarna. Providing this data is necessary to conclude the contract using your preferred payment method. Failure to provide this data will result in the contract not being able to be concluded using the payment method you have selected.

For more information—in particular, regarding which credit bureaus Klarna shares your personal data with—please visit https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies.

For general information about Klarna, please visit: https://www.klarna.com/de/. Klarna will process your personal information in accordance with applicable data protection regulations and as described in Klarna’s Privacy Policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy.

Use of the Payment Service Provider Stripe

We use the Stripe payment service (provided by Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) on our website. The purpose of this data processing is to enable us to offer you payment via this payment service. When you select and use Stripe, the data required for payment processing is transmitted to Stripe so that we can fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) of the GDPR.

Stripe reserves the right, if necessary, to obtain a credit report based on mathematical and statistical methods using credit reporting agencies. To this end, Stripe transmits the personal data required for a credit check to a credit reporting agency and uses the information received regarding the statistical probability of default to make a balanced decision regarding the establishment, performance, or termination of the contractual relationship. The credit report may include probability values (scores) calculated using scientifically recognized mathematical and statistical methods, which incorporate, among other things, address data. Your legitimate interests will be taken into account in accordance with legal provisions. The data processing serves the purpose of conducting a credit check for the initiation of a contract. The processing is carried out on the basis of Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in protecting against payment default when Stripe makes an advance payment.

You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR by notifying Stripe. Providing this data is necessary to conclude the contract using your preferred payment method. Failure to provide this data will result in the contract not being able to be concluded using the payment method you have selected.

All Stripe transactions are subject to the Stripe Privacy Policy. You can find it at https://stripe.com/de/privacy

Using the "Link" Payment Method

On our website, we use the payment service “Link” provided by Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (“Stripe”).

The purpose of data processing is to enable us to offer you a quick and easy payment method through the payment service if you have a customer account with Link.

To integrate this payment service, Stripe must collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, your device’s location, language settings, and the date and time the page was accessed) when you visit the website and when you use the payment service. Cookies may also be used for this purpose, which enable your browser to be recognized.

The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal.

When you select and use the link, the data required for payment processing is transmitted to Stripe so that we can fulfill the contract with you using the selected payment method. This processing is carried out to fulfill the contract concluded between you and us, based on Article 6(1)(b) of the GDPR.

For more information on data processing when using the Link payment service, please visithttps://link.co/de/privacyandhttps://link.co/de/privacy-center

Cookies

Our website uses cookies. Cookies are small text files that are stored in or by the web browser on a user’s computer system. When a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a unique string of characters that allows the browser to be uniquely identified when the website is visited again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your web browser, you can be notified before cookies are set, decide on a case-by-case basis whether to accept them, and prevent cookies from being stored and the data they contain from being transmitted. Cookies that have already been stored can be deleted at any time. However, please note that in such cases, you may not be able to use all features of this website to their full extent.

The links below provide information on how to manage (including disabling) cookies in the most popular browsers:

Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge:https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically Necessary Cookies

Unless otherwise specified in the Privacy Policy below, we use only these technically necessary cookies for the purpose of making our website more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after you navigate to another page and to provide you with services. Some features of our website cannot be provided without the use of cookies. For these features, it is necessary for the browser to be recognized even after you navigate to a different page.

The use of cookies or similar technologies is based on Section 25(2) of the TDDDG. The processing of your personal data is based on Article 6(1)(f) of the GDPR, in accordance with our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our services.

You have the right to object at any time to the processing of your personal data for reasons related to your particular situation.

Use of the Cookie Consent Manager CCM19
We use the Cookie Consent Manager CCM19 from HB legal tech GmbH (Kohlgartenstraße 11 - 13, 04315 Leipzig; “CCM19”) on our website as part of a data processing arrangement.
The plug-in is hosted on consenttool.haendlerbund.de and allows you to grant consent to data processing via the website—in particular, the setting of cookies—as well as to exercise your right to revoke consent that has already been granted. The purpose of this data processing is to obtain and document the necessary consents for data processing and thereby comply with legal obligations.
Cookies are used for this purpose. In doing so, the following information, among other things, may be collected, stored, and, if necessary, transferred to HB legal tech GmbH: a randomly assigned ID, consent status, and the date and time of consent or refusal. The data is stored for 1 year and 1 month and then deleted. This data is not disclosed to any other third parties.
Data processing is carried out to fulfill a legal obligation pursuant to Article 6(1)(c) of the GDPR.
For more information on data protection, please visit: https://www.haendlerbund.de/de/datenschutzerklaerung.

Analytics Ad Tracking Affiliate

Use of Google Analytics 4
We use the web analytics service Google Analytics, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”), on our website.
Data processing is used to analyze this website and its visitors, as well as for marketing and advertising purposes. To this end, Google will use the information collected on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with other services related to website and Internet usage.
The following information, among other things, may be collected: IP address, date and time of the page view, click path, information about the browser and device you are using, pages visited, referrer URL (the website from which you accessed our website), location data, and purchase activities. Google may link your data to other information, such as your search history, your personal accounts, your usage data from other devices, and any other data Google has about you.

We first truncate your IP address on our own servers. This ensures that Google receives only pseudonymized data.

Google uses technologies such as cookies, browser storage, and web beacons to analyze how you use the website. The use of cookies or similar technologies is subject to your consent pursuant to Section 25(1), sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR.

Your personal data is processed with your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal.

We also use the Google Signals service in this context. Google Signals enables cross-device tracking. This means your data can be analyzed across devices if you have enabled “personalized ads” in your account settings and your devices are linked to your Google account. This makes it possible to recognize which device you use to search for products and later return to complete purchases on another device, such as a tablet.

The cross-device reports generated in this context contain only aggregated data. We therefore receive only statistics generated by Google Signals. To prevent Google Signals from collecting and storing data across devices, you can disable the “personalized ads” feature in your Google Account settings. For more information, visit https://support.google.com/ads/answer/2662922?hl=de.

For more information about data processing and privacy regarding Google Signals, visit https://support.google.com/analytics/answer/7532985?hl=de.

We use the advanced implementation of Advanced Consent Mode. Under this mode, user data is transmitted to Google in the form of “pings” even if consent has not been granted. These pings may contain, among other things, the following information: IP address to determine the country of origin (the IP address is not logged), the date and time the page was viewed, the URLs of the pages visited, the user agent, the referrer URL (the website from which our website was accessed), or information about the triggering of website events, such as a conversion. Based on this information, Google models user data in order to perform a comprehensive usage analysis despite the refusal to grant consent.

The information generated in this way regarding your use of this website is generally transmitted to a Google server in the United States and stored there. An adequacy decision by the European Commission exists for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Google has obtained TADPF certification and has thereby committed to complying with European data protection principles. Both Google and U.S. government agencies have access to your data.

For more information on our Terms of Use and Privacy Policy, please visit https://policies.google.com/technologies/partner-sites under https://policies.google.com/privacy?hl=de&gl=de and under https://business.safety.google/privacy/.

Use of Shopify Analytics
We use the analytics and statistics features provided by Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; “Shopify”) as part of data processing on our behalf. Shopify is an affiliate of Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
Data processing is carried out for the purpose of analyzing this website and its visitors. To this end, data is stored for marketing and optimization purposes and made available in reports, analyses, and statistics. Among other things, the following device information is collected and processed: information about the web browser, the IP address, the time zone, and some of the cookies installed on your device. As you navigate the website, information is also collected about the web pages or products you visit, the referrer URL (the website from which you accessed our site), and how you interact with the website. Technologies such as cookies, web beacons, tags, and pixels (electronic files used to track how you navigate the website) are used for this purpose.
Your data may be transferred to and processed in third countries outside the EU, in particular to Canada and the United States. An adequacy decision by the European Commission exists for Canada. For the United States, an adequacy decision by the European Commission is in place: the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations that are comparable to those of the European Commission’s Standard Contractual Clauses.
The use of cookies or similar technologies is based on your consent pursuant to § 25(1), sentence 1, of the TDDDG in conjunction with Art. 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal.
You can find more detailed information on data protection at Shopify athttps://www.shopify.com/de/legal/datenschutz, information on the data processing agreement athttps://www.shopify.com/de/legal/dpa, and information on the cookies used athttps://www.shopify.com/de/legal/cookies.

Use of Microsoft Clarity
We use the “Microsoft Clarity” analytics tool from Microsoft Ireland Operations Limited (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland; “Microsoft”) on our website. Microsoft is an affiliate of Microsoft Corporation (One Microsoft Way, Redmond, Washington 98052, USA).
Data processing serves the purpose of designing, optimizing, and analyzing our website to meet user needs. The tool randomly records the movements of website visitors. This generates a log of mouse movements, scrolling behavior, time spent on the site, and clicks on the website (a so-called “heat map”).
Cookies or similar technologies are used for this purpose. The following information, among other things, may be collected: IP address, time of access, click path, information about the device you are using (device type, screen size and resolution, unique device identifier, operating system), information about the browser you are using (browser type and version), location data, preferred language for displaying the website, subpages visited, duration of visit, content viewed, and the requested website or file.
User profiles are created from this data under a pseudonym. The data is not used to personally identify the website visitor and is not combined with the personal data of the individual associated with the pseudonym. Microsoft is contractually prohibited from selling the collected data to other third parties.
Your data may be transferred to the United States. An adequacy decision by the European Commission exists for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has obtained certification under the TADPF and is thereby committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal.
Detailed information about the cookies used and their functions can be found at https://learn.microsoft.com/en-us/clarity/setup-and-installation/cookie-list. Information on the retention period for the collected data can be found at https://learn.microsoft.com/en-us/clarity/setup-and-installation/data-retention. Further information on data protection when using Microsoft Clarity can be found at https://learn.microsoft.com/en-us/clarity/faq#privacy, https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-data, and https://clarity.microsoft.com/terms. General information on data protection at Microsoft can be found at https://privacy.microsoft.com/de-de/privacystatement.

Using the Meta Pixel

We use the Meta Pixel from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.

Meta and we are joint controllers for the collection of your data that occurs when the service is integrated and for the transfer of this data to Meta. The basis for this is an agreement between us and Meta regarding the joint processing of personal data, which defines our respective responsibilities. The agreement is available athttps://de-de.facebook.com/legal/terms/businesstools. According to this agreement, we are specifically responsible for fulfilling the information obligations under Articles 13 and 14 of the GDPR, for compliance with the security requirements of Article 32 of the GDPR regarding the correct technical implementation and configuration of the service, and for compliance with the obligations under Articles 33 and 34 of the GDPR, to the extent that a personal data breach affects our obligations under the joint processing agreement. Meta is responsible for enabling data subjects’ rights in accordance with Articles 15–20 of the GDPR, for complying with the security requirements of Article 32 of the GDPR with regard to the security of the service, and for fulfilling the obligations under Articles 33 and 34 of the GDPR, to the extent that a personal data breach affects Meta’s obligations under the Joint Processing Agreement.

The purpose of this application is to target website visitors with interest-based advertising on the social networks Facebook and Instagram. To this end, Meta’s remarketing tag has been implemented on the website. When you visit the website, this tag establishes a direct connection to Meta’s servers. This transmits information to Meta’s servers about which of our pages you have visited. Meta associates this information with your personal Facebook and/or Instagram user account. When you visit Facebook or Instagram, you will then be shown personalized, interest-based ads.

The application is also used to generate conversion statistics. This allows us to determine the total number of users who clicked on one of our ads and were redirected to a page equipped with a conversion tracking tag, as well as the actions taken after being redirected to that website. However, we do not receive any information that can be used to personally identify users.

Your data may be transferred to the United States. The European Commission has issued an adequacy decision for the United States, known as the Trans-Atlantic Data Privacy Framework (TADPF). Meta has obtained certification under the TADPF and has thereby committed to complying with European data protection principles.

Your personal data is processed with your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal.
You can disable the “Custom Audiences” remarketing feature here. For more information about Meta’s collection and use of data, your rights in this regard, and options for protecting your privacy, please refer to Meta’s Privacy Policy athttps://www.facebook.com/about/privacy/.

Use of Google Ads Conversion Tracking
We use the online advertising program “Google Ads” on our website and, as part of this, conversion tracking (visitor action analysis). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad served by Google, a conversion tracking cookie is stored on your computer. These cookies have a limited validity period, do not contain any personal data, and therefore cannot be used to identify you personally. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. This means it is not possible to track cookies across the websites of Ads customers.
The information collected using the conversion cookie is used to generate conversion statistics. This allows us to determine the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. We use the advanced implementation of Advanced Consent Mode. Under this mode, user data is transmitted to Google in the form of “pings” even if consent has not been granted. These pings may contain, among other things, the following information: IP address to determine the country of origin (the IP address is not logged), the date and time the page was accessed, the URLs of the pages visited, the user agent, the referrer URL (the website from which our website was accessed), or information about the triggering of website events, such as a conversion. Based on this information, Google models user data to perform a comprehensive usage analysis despite the refusal of consent.
Your data may be transferred to Google LLC’s servers in the United States. An adequacy decision by the European Commission exists for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Google has obtained certification under the TADPF and is therefore committed to complying with European data protection principles.

Use of Google AdSense
We use the AdSense service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website. The purpose of this data processing is to rent out advertising space on the website and to target website visitors with interest-based advertising. Through this service, personalized, interest-based ads from the Google Display Network are shown to visitors of the provider’s website. In doing so, Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is generally transmitted to a Google server in the United States and stored there. An adequacy decision by the European Commission is in place for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Google has obtained TADPF certification and is therefore committed to complying with European data protection principles. Google may transfer this information to third parties if required by law or if such third parties process the data on Google’s behalf. Under no circumstances will Google associate your IP address with any other data held by Google.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal.
For more information and Google’s Privacy Policy, please visit: https://www.google.com/policies/technologies/ads/,https://www.google.de/policies/privacy/, andhttps://business.safety.google/privacy/

Use of the Remarketing or "Similar Audiences" feature provided by Google Inc.
We use the Remarketing or "Similar Audiences" feature providedby Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This feature is used to analyze visitor behavior and interests. Google uses cookies to analyze website usage, which serves as the basis for creating interest-based advertisements. These cookies track visits to the website and collect anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will see ads that are highly likely to reflect the product and information sections you previously viewed.
Your data may be transferred to servers operated by Google LLC in the United States. An adequacy decision by the European Commission exists for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Google has obtained certification under the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to revocation.
For more information about Google Remarketing and the associated privacy policy, please visit: https://www.google.com/privacy/ads/andhttps://business.safety.google/privacy/

Use of Microsoft Advertising
We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft”) on our website.
Data processing is used for marketing and advertising purposes and to measure the effectiveness of advertising campaigns (conversion tracking). We receive the total number of users who clicked on one of our ads and were redirected to a page equipped with a conversion tracking tag. However, this does not allow for the personal identification of these users. Microsoft Advertising uses technologies such as cookies and web beacons that enable an analysis of your use of the website. When you click on an ad served by Microsoft Advertising, a conversion tracking cookie is stored on your computer. This cookie has a limited validity period and is not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Microsoft and we can recognize that you clicked on the ad and were redirected to that page. The following information, among other things, may be collected: IP address, identifiers assigned by Microsoft, information about the browser and device you are using, referrer URL (the website from which you accessed our website), and the URL of our website.
Your data may be transferred to the United States. An adequacy decision by the European Commission is in place for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has obtained TADPF certification and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal.
You can find more information about data protection and the cookies used by Microsoft here.

Use of the LinkedIn Insight Tag
We use the LinkedIn Insight Tag from LinkedIn Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland; “LinkedIn”) on our website for conversion tracking (analyzing visitor actions) and retargeting (displaying personalized ads).
The LinkedIn Insight Tag places a unique LinkedIn browser cookie (conversion cookie) in your browser and enables the collection of the following data for this cookie: metadata such as IP address, timestamps, and page events (e.g., page views). These cookies have a limited validity period. If you visit certain pages on our website and the cookie has not yet expired, LinkedIn and we can recognize that you clicked on the ad and were redirected to that page.
The LinkedIn Insight Tag also enables LinkedIn to collect data about visits to our website, including the URL, referrer URL, IP address, device and browser characteristics (user agent), and timestamps. This data is transmitted to LinkedIn, encrypted, the IP addresses are truncated, and the direct IDs of LinkedIn members are removed within seven days to pseudonymize the data. This remaining pseudonymized data is then deleted by LinkedIn within 90 days.
LinkedIn does not share any personal data with us but only provides aggregated reports on the website audience and ad performance. LinkedIn members can control the use of their personal data for advertising purposes in their account settings.
The information collected using the conversion cookie is used to generate conversion statistics. This allows us to determine the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag.
Your data may be transferred to the United States. An adequacy decision by the European Commission exists for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). LinkedIn has obtained certification under the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal.
For more information about cookies and LinkedIn’s privacy policy, please visit: https://www.linkedin.com/legal/cookie-policy and https://www.linkedin.com/legal/privacy-policy.

Use of the Pinterest Tag
We use the Pinterest tag from Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland, “Pinterest”) on our website.
The purpose of this feature is to target website visitors with interest-based advertising on the Pinterest social network. To this end, the Pinterest conversion tag has been implemented on the website. When you visit the website, this tag establishes a direct connection to Pinterest’s servers. This transmits information to Pinterest’s servers about which of our pages you have visited. Pinterest associates this information with your personal Pinterest user account if you are logged into the social network. When you visit Pinterest, you will then be shown personalized, interest-based Pinterest ads.
If you arrive at our website via a pin on the Pinterest social network, a conversion tracking cookie is stored on your computer. These cookies have a limited validity period, do not contain any personal data, and therefore cannot be used to identify you personally. If you visit certain pages on our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the pin and were redirected to that page. The information collected via the conversion cookie is used to generate conversion statistics and thereby optimize our website. The following information, among other things, may be processed: the total number of users who clicked on one of our Pins and were redirected to our website; subpages visited on our website (e.g., category or product pages); search queries on our website; the contents of your shopping cart; and completed transactions.
Your data may be transferred to the United States. An adequacy decision by the European Commission exists for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not certified under the TADPF. Data transfers are based, among other things, on Standard Contractual Clauses as appropriate safeguards for the protection of personal data, which can be viewed at:https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or similar technologies is based on your consent pursuant to § 25(1), sentence 1 of the TDDDG in conjunction with Art. 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Art. 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal.
For more information on the collection and use of data by Pinterest, your rights in this regard, and options for protecting your privacy, please refer to Pinterest’s Privacy Policy at https://policy.pinterest.com/de/privacy-policy.

Use of the TikTok Pixel
We use the TikTok Pixel on our website, provided by TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; “TikTok Ireland”) and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; “TikTok UK”). Both companies are joint controllers of the data processing (hereinafter “TikTok”).
Data processing is used to identify and analyze our customers’ website visits, to better target customers through the display of targeted advertisements, and to evaluate the effectiveness of advertisements on TikTok. To this end, TikTok uses technologies such as cookies and pixels that enable your browser to be recognized. In the process, the following information, among other things, may be collected and transmitted to TikTok: date and time of the visit, information about the browser and device type you are using, screen resolution, and IP address. TikTok may associate this information with your personal TikTok user account. Usage profiles may be created from the data collected in this manner using pseudonyms. However, this does not allow for the personal identification of users.
Your data may be transferred to third countries, such as the United States. An adequacy decision by the European Commission exists for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). TikTok is not certified under the TADPF. Data transfers to the U.S. and to third countries without an adequacy decision are based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at:https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal.
For more information on data protection, please visithttps://www.tiktok.com/legal/page/eea/privacy-policy/deandhttps://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Use of the Amazon Affiliate Program
We use the "AmazonPartnerNet" affiliate program operated by Amazon EU S.a.r.l. (5 Rue Plaetis, L-2338 Luxembourg; "Amazon").
We have placed advertisements on our website that serve as links to offers on various Amazon websites. Amazon uses cookies. These cookies are used to ensure accurate billing within the affiliate program. Through these cookies, Amazon can determine that you have clicked on an ad link and can trace the origin of the order generated via the ad link.
Your data may be transferred to the United States. An adequacy decision by the European Commission is in place for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Amazon has obtained TADPF certification and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal.
The privacy policy containing detailed information on Amazon’s use of data can be found at https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.

Use of the Awin Affiliate Program
We use the “Awin” affiliate program operated by AWIN AG (Eichhornstraße 3, 10785 Berlin; “Awin”).
When you click on an advertisement containing an affiliate link, Awin places a cookie on your computer for conversion tracking. The cookies serve the purpose of ensuring accurate billing within the affiliate program by tracking the performance of an advertisement. The cookies recognize that you clicked on the ad and allow the advertiser to trace the origin of the order. In addition, Awin uses so-called fingerprinting. This allows the device you are using to be identified. Among other things, Awin can detect whether the affiliate link on this website was clicked or viewed. Awin collects, among other things, your transaction data (such as order value, product type, sales channel, and use of a coupon) and your username in the form of a unique numerical sequence, so that no identity is recognizable, but the data includes information about specific user actions and the user’s device.
Your data may be transferred to third countries such as the United States. There is no adequacy decision by the European Commission for the United States. Data transfers are based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal.
The privacy policy containing detailed information on Awin’s use of data can be found at https://www.awin.com/de/datenschutzerklarung.

Plug-ins and Miscellaneous

Use of Google Tag Manager
We use Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analytics tools, among other things. Data processing serves the purpose of tailoring our website to user needs and optimizing it.
Google Tag Manager itself does not store cookies, nor does it process personal data. However, it enables the triggering of additional tags that may collect and process personal data.
For more information on the terms of use and privacy policy, click here.

Use of Social Plug-ins
We use social network plug-ins on our website. The integration of social plug-ins and the data processing that takes place in connection therewith serve the purpose of optimizing advertising for our products.
When social plug-ins are integrated, a connection is established between your computer and the servers of the social network provider, and the plug-in is displayed on the page via a message sent to your browser, provided you have expressly consented to this. In this process, both your IP address and information about which of our pages you have visited are transmitted to the provider’s servers. This applies regardless of whether you are registered with or logged into the social network. Data is transmitted even for users who are not registered or logged in. If you are simultaneously connected to one or more of your social network accounts, the collected information may also be associated with your corresponding profiles. When you use the plug-in functions (e.g., by clicking a button), this information is also associated with your user account. You can prevent this association by logging out of your social media accounts before visiting our website and before activating the buttons.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is carried out with your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal.
The social networks listed below are integrated into our website via social plug-ins. For more information on the scope and purpose of data collection and use, as well as your rights in this regard and options for protecting your privacy, please refer to the providers’ privacy policies linked below.

Facebook, operated by Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
Meta Platforms Ireland and we are joint controllers for the collection of your data that occurs when the service is integrated and for the transfer of this data to Facebook. This is based on an agreement between us and Meta Platforms Ireland regarding the joint processing of personal data, which defines our respective responsibilities. The agreement is available at https://www.facebook.com/legal/controller_addendum. According to the agreement, we are specifically responsible for fulfilling the information obligations under Articles 13 and 14 of the GDPR, for compliance with the security requirements of Article 32 of the GDPR regarding the correct technical implementation and configuration of the service, and for compliance with the obligations under Articles 33 and 34 of the GDPR, to the extent that a personal data breach affects our obligations under the joint processing agreement. Meta Platforms Ireland is responsible for facilitating the rights of data subjects pursuant to Articles 15–20 of the GDPR, for complying with the security requirements of Article 32 of the GDPR with respect to the security of the service, and for fulfilling the obligations under Articles 33 and 34 of the GDPR, to the extent that a personal data breach affects Meta Platforms Ireland’s obligations under the joint processing agreement.
Your data may be transferred to the United States. An adequacy decision by the European Commission is in place for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Meta has obtained TADPF certification and is therefore committed to complying with European data protection principles.
For more information about Facebook's collection and use of data, your rights in this regard, and ways to protect your privacy, please see Facebook's Privacy Policy at https://www.facebook.com/about/privacy/.

Instagram by Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://help.instagram.com/155833707900388
Your data may be transferred to the United States. An adequacy decision by the European Commission is in place for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Meta has obtained certification under the TADPF and has thereby committed to complying with European data protection principles.

LinkedIn (LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland)
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy
Your data may be transferred to the United States. The European Commission has issued an adequacy decision for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). LinkedIn has obtained TADPF certification and is therefore committed to complying with European data protection principles.

Pinterest, operated by Pinterest Inc. (635 High Street, Palo Alto, CA 94301, USA)
https://policy.pinterest.com/de/privacy-policy
Your data may be transferred to the United States. An adequacy decision by the European Commission is in place for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not certified under the TADPF.

X, formerly known as Twitter, (X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA)

https://twitter.com/privacy
https://twitter.com/personalization
Your data may be transferred to the United States. An adequacy decision by the European Commission is in place for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). X has obtained TADPF certification and is thereby committed to complying with European data protection principles.

Xing, operated by XING SE (Dammtorstraße 30, 20354 Hamburg)
https://www.xing.com/privacy
Your data may be transferred to the United States. An adequacy decision by the European Commission is in place for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Xing is not certified under the TADPF. Data transfers are based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at:https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

Use of Google reCAPTCHA
We use the reCAPTCHA service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website as part of a data processing agreement. The purpose of this query is to distinguish between input entered by a human and that generated by automated, machine-based processing. To this end, your input is transmitted to Google and processed there. In addition, your IP address and, if applicable, other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and, if necessary, may also be transferred to servers operated by Google LLC in the United States. An adequacy decision by the European Commission is in place for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Google has obtained certification under the TADPF and is therefore obligated to comply with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal.

Use of Google Maps
We use the feature on our website that embeds Google Maps from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, “Google”).
This feature enables the visual display of geographic information and interactive maps. When pages containing embedded Google Maps are accessed, Google also collects, processes, and uses data from website visitors.
Your data may also be transferred to the United States. An adequacy decision by the European Commission exists for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Google has obtained TADPF certification and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is carried out with your consent based on Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal.
For more information on Google’s collection and use of data, please see Google’s Privacy Policy at https://www.google.com/privacypolicy.html. There, in the Privacy Center, you can also change your settings to manage and protect the data processed by Google.

Use of YouTube
We use the YouTube video embedding feature provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliate of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This feature displays videos hosted on YouTube within an iFrame on our website. The “Enhanced Privacy Mode” option is enabled. As a result, YouTube does not store any information about website visitors. Information is only transmitted to and stored by YouTube when you watch a video. Your data may be transferred to the United States. An adequacy decision by the European Commission is in place for the U.S., namely the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has obtained TADPF certification and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal.
For more information on the collection and use of data by YouTube and Google, your rights in this regard, and options for protecting your privacy, please refer to YouTube’s privacy policy at https://www.youtube.com/t/privacy.

Inclusion of the Händlerbund Member Logo
The Händlerbund member logo (Händlerbund e.V., Kohlgartenstraße 11–13, 04315 Leipzig) is included on our website. When you visit our website, the browser on your device automatically sends information to the Händlerbund e.V. server. This information is temporarily stored in a so-called server log file for 7 days. The following information is collected automatically and stored until it is automatically deleted:

IP address of the requesting computer,
Date and time of access,
Name and URL of the retrieved file,
Website from which the access is made (referrer URL),
the browser you are using and, if applicable, your computer's operating system, as well as the name of your Internet service provider.

The system must temporarily store the IP address to enable the website to be displayed. To do so, the IP address must remain stored for the duration of the session. The data is stored in log files to ensure the website functions properly. In addition, the data is used to optimize the website and to ensure the security of the IT systems. This data is not stored together with any other personal data. The legal basis for data processing is Article 6(1)(f) of the GDPR.

Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
Data processing serves the purpose of ensuring a consistent display of fonts on our website. To load the fonts, a connection to Google’s servers is established when you visit the page. Cookies may be used in this process. Among other things, your IP address and information about the browser you are using are processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transferred to the United States. The European Commission has issued an adequacy decision for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Google has obtained TADPF certification and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal.
For more information on data processing and data protection, please visithttps://www.google.de/intl/de/policies/andhttps://developers.google.com/fonts/faq.

Use of LinkedIn Sales Navigator
We use the Sales Navigator tool provided by LinkedIn Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland; “LinkedIn”) to identify business partners and to reach out to and expand our network of contacts and leads.
In doing so, personal data provided to us by LinkedIn may be collected. This includes, among other things, the following information: first and last name, email address, contact information, employer, job title, communication content, and business relationships. The purpose of this data processing is to identify suitable business partners and contact them to present our services.
The processing of your personal data is based on Article 6(1)(f) of the GDPR, which is grounded in our overriding legitimate interest in targeting suitable business partners and informing them about our services. You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR. For more information on how LinkedIn operates and on the collection and use of your data by LinkedIn, please visithttps://business.linkedin.com/de-de/sales-solutions/sales-navigatorandhttps://de.linkedin.com/legal/privacy-policy.

Data Subject Rights and Retention Periods

After the contract has been fully fulfilled, the data will initially be stored for the duration of the warranty period; thereafter, it will be stored in accordance with statutory retention periods—particularly those under tax and commercial law—and then deleted upon expiration of these periods, unless you have consented to further processing and use.

Rights of the Data Subject
Provided that the legal requirements are met, you have the following rights under Articles 15 through 20 of the GDPR: the right of access, the right to rectification, the right to erasure, the right to restriction of processing, and the right to data portability.
In addition, pursuant to Article 21(1) of the GDPR, you have the right to object to processing based on Article 6(1)(f) of the GDPR, as well as to processing for the purposes of direct marketing.

Right to File a Complaint with the Supervisory Authority
Pursuant to Article 77 of the GDPR, you have the right to file a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

Right to Object
If the processing of personal data described here is based on our legitimate interest pursuant to Article 6(1)(f) of the GDPR, you have the right to object to such processing at any time for reasons arising from your particular situation, with effect for the future.
Once an objection has been filed, the processing of the data in question will cease, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing is necessary for the establishment, exercise, or defense of legal claims.

If personal data is processed for direct marketing purposes, you may object to this processing at any time by notifying us. Once you have objected, we will cease processing the relevant data for direct marketing purposes.

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